New Delhi: Global fashion and lifestyle retailer Victoria’s Secret has announced Bollywood actress Triptii Dimri as the first-ever brand ambassador for its India operations, marking a significant milestone in the brand’s expansion strategy in the country.
The announcement comes alongside the launch of the brand’s Summer Signature Campaign, featuring its flagship labels Victoria’s Secret and PINK. The campaign focuses on themes of confidence, comfort, and self-expression, with Triptii Dimri taking center stage.
The Summer Signature collection includes a range of easy-to-wear lingerie and sleepwear designed for everyday comfort. Key products feature signature striped logo T-shirts, wireless bras, and logo panties. The sleepwear line includes satin slip dresses and long pajama sets that combine lightness with a touch of luxury.
In addition, the brand has introduced its Cool Air collection, highlighted by the CoolBra—crafted with specialized fabric designed to provide a cooling sensation, quick-dry functionality, and softness suitable for all-day wear.
Commenting on the development, Abhishek Bajpai, CEO of Apparel Group India, said that India represents a rapidly growing and strategically important market for the brand. He noted that Triptii Dimri embodies the values of a new generation that prioritizes confidence, individuality, and a global fashion outlook.
Expressing her excitement, Triptii Dimri said she is thrilled to collaborate with Victoria’s Secret, a brand that celebrates individuality and empowers women to embrace themselves with confidence. She added that the comfort-focused Summer Signature and CoolBra collections particularly resonated with her.
Over the past few years, Apparel Group has been steadily expanding Victoria’s Secret’s footprint in India by strengthening its retail presence across major metropolitan cities. Alongside this, the company is building a robust omnichannel experience through its website and mobile platforms.
The appointment of Triptii Dimri signals the brand’s intent to deepen its engagement with Indian consumers and further invest in the country’s growing fashion market.
